Picking up on the same escape theme is “Out of My Head.” Channeling R&B veteran Millie Jackson, a slurring Fergie opens with three little words, “I’m so tipsy”-which she literally was while recording the song.
Beyond “Boom Boom Pow,” there’s the upcoming second single, “I Gotta Feeling,” which apl.de.ap describes as a “college anthem for people looking forward to escaping life’s pressures by going out and having a ball.” The result is a nonstop party album fusing rock, soul, hip-hop, reggae and dub with thumping beats, tempo twists and turns framed against memorable hooks.
If you get burnt out on one idea or your ears get tired, you walk to another room and step into a whole fresh creative zone for more ideas.”Įnlisted to help draft beats were MSTRKRFT, David Guetta, Boys Noize, Keith Harris and Paper Boy. We jump from room to room, all of us adding ideas to the recipe. “It’s an artistic factory with several rooms going at the same time. “There’s always a sense of Andy Warhol whenever we make a Black Eyed Peas album,” Fergie says.
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With Taboo, apl.de.ap and several band members in tow, Will.i.am flew to London where Fergie was filming her first major movie role in “Nine.” Setting up shop at the same studio where they recorded “Monkey Business,” the Peas began working on “The E.N.D.” “The youth in those clubs are pumping a whole different thing,” Will.i.am says as he relishes the memory.
This time around, Will.i.am became inspired while in Australia filming his first major movie role, the mutant John Wraith in “X-Men Origins: Wolverine.” During downtime away from the set, he soaked up the electro dance and house club vibes in Sydney. “We’ve always had a smorgasbord of sounds including dance,” he notes, pointing to songs like “Be Free” from “Behind the Front,” “Weekends” (on “Bridging the Gap”) and “My Humps” (“Monkey Business”). The concept for “The E.N.D.,” an acronym for “The Energy Never Dies,” actually doesn’t stray far from what has been the Peas’ basic formula, Will.i.am says. The song’s crossover appeal has landed it at No. The song is also airing on urban stations, many of which have shied away from playing the post-Fergie Peas. Not all of that can be attributed solely to top 40 and rhythmic radio, however.
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Available for digital download since March 30, “Boom” has since sold 1.9 million copies, according to Nielsen SoundScan. 1 on the Billboard Hot 100 for seven weeks. Rooted in club beats and the 808 old-school kick sound, the energetic track is a runaway top 40 hit the song has been No. But what’s not in question is the exploding popularity of “Boom Boom Pow”-the first No. As the June 9 release date for their fifth studio album, “The E.N.D.” (will.i.am music/Interscope), approaches, some of the same criticism has cropped up. “By default, people aren’t going to understand us because there aren’t that many like us.”įollowing the multiplatinum pop success of 2003’s “Elephunk” and then 2005’s “Monkey Business,” the Black Eyed Peas stood accused by fans of selling out: blunting its cutting-edge, live band hip-hop in favor of lightweight pop crossover fare. “When something is different, authentically unique, it’s always going to be questioned,” the Peas’ mastermind says. He’s pondering the question Fergie just answered: Who are the Black Eyed Peas? With his close-cropped hair hidden under a red plaid cap, Will.i.am sits astride a black chair in a striped shirt and gray jeans tucked into black combat boots.
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